| Instructor |
Professor Bebo
White
( bebo@bebowhite.com
) |
| Teaching assistant |
Mr. Leo Lim |
| Syllabus |
This module provides an overview of those technologies currently used in
electronic commerce and an introduction to some likely to play a major
role in the future. Topics include (but are not limited to) networking
systems, social networking and media, computer and network security,
payment systems, data mining and "big data", the Internet of Things,
mobile systems and digital media technologies. |
| Objectives |
- To provide students with a comprehensive background for
future studies in E-commerce;
- To encourage students to become safe and productive
citizens in an E-commerce-centric world;
- To stimulate in students critical thinking and research
skills.
|
| Learning outcomes |
- Have a broad understanding of the economic opportunities
that E-commerce can create;
- Understand the barriers to E-commerce;
- Understand the historical development of E-commerce
- How technology created new business
models
- How new business models drive the
development of new technologies
- Gain a broad understanding of the enabling technologies
that make E-commerce a reality;
- Understand the security and reliability requirements of
E-commerce and the technologies to meet these requirements.
|
| Prior knowledge
expected |
None |
| Topics covered |
Topics include, but are not limited to:
- Principles of E-commerce
- An evaluation of the current state of E-commerce
in Hong Kong and China
- E-commerce business models – a discussion of how
traditional business models have been forced to adjust; what
is E-commerce 2.0?
- E-commerce payment systems – discussion will be
complemented with case studies of PayPal and similar systems
- Security and privacy - an overview and analysis of
notable E-commerce intrusions and issues
- The growth and impact of E-commerce on mobile devices
- Internationalization – a discussion of the importance of
designing E-commerce Web sites that are usable globally
- Legal aspects – discussion will be complemented with a
case study of the current debate between Amazon.com and the
state of California
- Internet advertising – discussion will be complemented
with case studies of Google AdSense and similar systems
- Search Engine Optimization (SEO) – why SEO is important
and what has driven the growth of the SEO industry;
- Internet-based customer relationship management (CRM)
- Rating systems, auctions, price negotiation, and the
role of social systems (e.g., Facebook) in E-commerce – a
discussion of how social media is changing E-commerce and
what can be expected in the future
|
| Teaching format |
Ten 3-hour lectures |
| Assessment |
- In-course assessment (70%)
- 10% - class participation – discussion and short
reports; laboratory alternative
- 20% - mid-term examination
- 40% - final research project
- Open-book final examination (30%)
Date: 29 October 2014 (Wed)
Time: 7:30pm - 9:30pm
Venue: Room 237, Main Building
|
| Course materials |
Kenneth Laudon, Carol Traver, E-Commerce 2014, Prentice Hall;
10th edition |
| Enrolment |
No add or drop after 13 September 2014 (23:59) |
| Class quota |
Class size will be maintained at 60. |