ECOM6029 - E-business transformation
Instructor Professor Ali Farhoomand ( ali@business.hku.hk )
Teaching assistant Dr. Kavita Sethi
Syllabus Building on the basic principles of chaos and complexity this module provides a roadmap for transforming companies into adaptable inter-networked enterprises. You will learn how companies can design the ecosystem needed to align physical and digital strategies, streamline front-end and back-end processes, manage partnerships and respond to global trends such as outsourcing and offshoring. Because transformation initiatives are vastly difficult to implement and highly prone to failure, you will also learn about the nature of change, the properties of complex systems and the root causes of transformation failures.

As a manager, after completing this module you should be able to understand why things change the way they do, how to navigate the shoals of complexity and how to understand and benefit from the constant interplay between exploitative stopgaps and explorative opportunities in business.
Objectives
  1. To learn the theories of organizational transformation, networked organization, and dynamic organizational equilibrium
  2. To learn how to work in teams effectively
  3. To develop a global outlook
  4. To articulate and make a business case
Learning outcomes

Upon the successful completion of this module, you should:

1a.   Know how to apply complexity and chaos theories to study organizational transformation
1b.   Understand the theory of dynamic organizational equilibrium and its application in studying the relationships between business strategy, technology deployment and process management
1c.   Be able to outline the specific attributes of networked organizations
2.   Demonstrate a solid understating of global issues as they relate to organizational transformation
3.   Be able to work in teams effectively
4.   Be able to write effective business reports, and make compelling presentations
Prior knowledge expected None
Topics covered
  • Gap between Business Education and Business Order; Chaos and Complexity
  • e-Business Strategy I
  • e-Business Strategy II
  • e-Business Model Innovation I
  • e-Business Model Innovation II
  • Customer Relationship Management
  • Supply Chain Management
  • e-Business Change Management
Teaching format Ten 3-hour interactive lectures.   This is a discussion-oriented module. It is thus important that you come to each class prepared as all students are expected to participate actively during class discussions.  Therefore all lectures will not be recorded.
Assessment
  • In-course assessment (100%)
    • Individual class contribution 30% 
    • Three individual written assignments 40%
    • Group project 30%

Notes:

  1. This module emphasizes learning through peer interaction and class participation, so it is for your benefit that you attend all ten sessions. However, full attendance alone does not warrant the full 30%, it will be dependent on your contributions to class discussion and interaction. 
  2. You will fail the module if you miss three or more sessions (being late for 30 minutes in a session is also counted as missing the session). Only if there are extremely important, unavoidable circumstances may you be allowed to drop the module after the add/drop period. Examples of such circumstances are a severe health problem, a death in the family, sudden overseas business trip out of your control. Supporting documents are required for such late drop applications.
Course materials Ali Farhoomand, M. Lynne Markus, Guy Gable, Shamza Khan, Managing (e)Business Transformation: A Global Perspective, Palgrave Macmillan 2004
Enrolment No add or drop after 5 October 2014 (23:59)
Class quota Class size will be maintained at 50.
 
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