| Instructor |
Mr. Peter Looms (
polooms@gmail.com ) |
| Syllabus |
The module introduces digital media cases and platforms that are used as a
foundation for student work to design business models for media
concepts. The module specifically explores business models focused on
social media and content apps for handheld devices. This means not only
smart phones, but also notebooks and tablets such as the i-Pad as well
as devices and controllers used for electronic games. Special attention
will be paid to developments in Hong Kong and Mainland China.
Agile methods like effectuation and the business model development
canvas are applied to identify, develop, and argue the case for
launching an innovative digital media product. The aim of the module is
therefore to ensure that students have the necessary competencies to
select and further develop an appropriate business model for a digital
media innovation of their choice should they want to join the media
industry. |
| Objectives |
The overall objective of the module is to assure that students have the
necessary competencies to select and develop an appropriate business
model for a given digital media innovation. |
| Learning outcomes |
- Able to analyze and develop business models for digital
media products with essential components
- Able to apply business model patterns to value creation
for a digital media product
- Present the business case for the digital media product
to key stakeholders
|
| Prior knowledge expected |
There is none for this module, but students
who have studied ECOM6029 E-business transformation and ECOM6030 Web 2.0
strategy and innovation will have an advantage in that they have learnt the
power and benefits of innovation and social media. |
| Topics covered |
- Why business models? - the rationale behind using
business models rather than business plans only
- What is value? – coming up with a compelling concept and
value proposition
- Building blocks – the 9 components of a business model
- Patterns - using the business model canvas to identify
market opportunities for digital media
- Strategies – putting the business model to work in
relation to a concrete digital media initiative
- Buy-in – presenting the business case for your project
|
| Teaching format |
Ten 3-hour sessions including
- Lectures
- Pair work
- Group work
- Reading and analysis between classes
|
| Assessment |
- In-course assessment (100%)
- Two open-book QUIZZES. Each quiz accounts for 16.6% of
the final grade
- One short written assignment which accounts for 16.6% of
the final grade
- A final written assignment to be submitted in December
2014 that accounts for 50% of the grade
|
| Course materials |
Ash Maurya, Running Lean: Iterate from Plan A to a Plan That Works,
O'Reilly Media; 2 edition (March 9, 2012) |
| Enrolment |
No add or drop after 18 November 2014 (23:59) |
| Class quota |
Class size will be maintained at 50. |