Professor |
Amy Shuen
|
Teaching assistant |
Fung Anthony Lam
|
Syllabus |
This course covers the fundamental business and economic principles of
dynamic digital capabilities as well as mobile platform innovation.
Business in today’s global and exponential world must adjust to the dramatic
changes caused by emerging technologies such as AI, Blockchain, Cloud and
Data as well as smart cities, ecosystems, on-demand platforms and
crowdsourcing 2.0. We provide a systematic framework, cases and
hands-on experience in analyzing industries, cities and regions being
transformed by digitalization, disruption, demonetization and
dematerialization. Managers, developers, engineers and graduate
students are guided in the development of ABCD business models and dynamic
digital capability-building. Cases include multinational corporations,
entrepreneurial startups, emerging unicorns and nonprofits worldwide. |
Learning Outcomes |
|
Enrolment counselling |
- This course suits those entrepreneurial students who wish to learn from the best online and mobile business practices in the US and Asia on how to monetize and multiply network advantages in this era of sharing economy.
- It emphasizes critical learning through peer interaction and class participation, so it is for your own benefit that you attend, and participate in all ten sessions and not be late.
- If for any reason you cannot enrol in this course, you may want to try the other course which is also useful for learning about innovation: "ECOM6029 E-business transformation"
|
Topics covered |
|
Assessment |
|
Course materials |
There is a set of required readings for this course, but there is no textbook. The readings will be listed along with the schedule.
|
Session dates |
|
Add/drop |
1 September, 2022 - 25 September, 2022 |
Maximum class size |
70 |